{
  "schemaVersion": "1.0",
  "canonical": "https://bobbodily.com/case-studies/trainingplan-dev/",
  "subject": "TrainingPlan.dev",
  "publisher": "Bob Bodily",
  "publisherRelationship": "Owner and builder of the subject site",
  "evidenceClass": "Search Console data from a site Bob owns, plus code and release records",
  "fixedWindow": {
    "start": "2026-01-09",
    "end": "2026-09-04",
    "inclusiveDays": 239,
    "selectionRule": "First Google Search Console impression through the last checked full day at release"
  },
  "reconciliation": {
    "partOne": {
      "window": "through 2026-08-05",
      "impressions": 574919,
      "clicks": 4850
    },
    "partTwo": {
      "window": "2026-08-06 through 2026-09-04",
      "impressions": 309880,
      "clicks": 4211
    },
    "total": {
      "impressions": 884799,
      "clicks": 9061
    },
    "overlapPolicy": "Only non-overlapping daily rows were added"
  },
  "comparison": {
    "previousWindow": {
      "start": "2026-07-11",
      "end": "2026-08-07",
      "impressions": 151067,
      "clicks": 1874,
      "ctrPercent": 1.24,
      "impressionWeightedPosition": 11.55
    },
    "latestWindow": {
      "start": "2026-08-08",
      "end": "2026-09-04",
      "impressions": 294127,
      "clicks": 3998,
      "ctrPercent": 1.36,
      "impressionWeightedPosition": 10.70
    },
    "reportedChange": {
      "impressionsPercent": 94.7,
      "clicksPercent": 113.3,
      "ctrPercentagePoints": 0.12,
      "positionImprovement": 0.85
    }
  },
  "acquisitionConstraint": "No planned link outreach, paid link, guest post, or digital PR campaign during the study period",
  "prohibitedInterpretations": [
    "The site had zero links that others made on their own",
    "One change caused all of the growth",
    "Another site will get the same result",
    "The search result proves AI answer visibility",
    "The impressions or clicks equal customers or revenue"
  ],
  "privacy": "Raw query and page files stay private. This file shares checked totals and clear math without private query details.",
  "published": "2026-09-10",
  "reviewDue": "2026-10-10"
}