# 90-Day AEO and SEO Plan

- Version: 1.1
- Updated: September 15, 2026
- Author: Bob Bodily
- License: [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/). Change and share it with credit.
- Method: https://bobbodily.com/methodology/
- Limit: This is a planning template, not a ranking promise. Adapt it to your site, market, risk, and evidence.

## Before day 1: define the goal

- Primary audience:
- Business outcome:
- Search and answer questions that matter:
- Main domain and key page types:
- Owner:
- Claims that need proof:
- Work not included:

## Days 1–10: starting point and proof

- [ ] Verify Google Search Console domain property.
- [ ] Verify Bing Webmaster Tools.
- [ ] Export the current index, search, lead, and sitemap data.
- [ ] Set 30–60 real AI prompts before work starts.
- [ ] Run each prompt more than once. Save all answers and citations.
- [ ] Make one main fact list for people, groups, roles, places, and profiles.
- [ ] Make a claim list for degrees, results, comparisons, and service terms.
- [ ] List your research, client proof, tools, direct examples, and public data.
- [ ] Write down sales conflicts and content permissions.

Pass test: Another person can repeat the starting test and find the source for each launch claim.

## Days 8–28: tech basics

- [ ] Choose one CDN and one main HTTPS host name.
- [ ] Send old or alternate URLs to the main page in one step.
- [ ] Put key public content in the first clear HTML response.
- [ ] Check status, content type, main URL, robots, H1, page data, links, and schema.
- [ ] Publish clean sitemaps, robots.txt, RSS/Atom feed, security.txt, and optional llms.txt index.
- [ ] Set separate rules for search, AI search, training, and user fetch bots.
- [ ] Test sample known bots through the live CDN and firewall.
- [ ] Set size and speed limits for HTML, CSS, JavaScript, images, and fonts. Test access for people with disabilities.
- [ ] Add automatic release tests and true 404 or 410 results.

Pass test: Every public page is fast and easy to open, read, credit, and find without browser JavaScript.

## Days 20–55: build public trust

- [ ] Publish one main expert bio linked to outside records.
- [ ] Publish one key guide that answers the main field question.
- [ ] Publish one full list of dos and don'ts.
- [ ] Publish guides for bot access, useful content, and tests.
- [ ] Publish one main case study with set dates, exact results, dated changes, other possible causes, and limits.
- [ ] Publish at least one free tool that completes a real job.
- [ ] Publish method, writing, disclosure, correction, and privacy rules.
- [ ] Turn key work into sheets people can edit. Keep the full lesson in public HTML.
- [ ] Connect each launch page with clear site links.

Pass test: The site gives researchers, buyers, workers, search tools, and AI tools something useful they can check.

## Days 45–90: research and reach

- [ ] Release one original study or test that others can repeat.
- [ ] Publish the question, sample, score rules, limits, dates, proof files, and poor results.
- [ ] Build outreach lists from people who can use the finding, not from link counts alone.
- [ ] Offer useful views, data, tools, talks, and fixes to related sites and groups.
- [ ] Ask willing clients or partners to share true work on their own sites.
- [ ] Run the fixed AI prompt set again on the set plan.
- [ ] Compare fixed search periods and page groups.
- [ ] Review bot logs, cache results, indexing, citations, correct facts, visits, subscribers, and good leads.
- [ ] Merge or remove pages that do not need their own URL.

Pass test: At least one outside group used, cited, discussed, or fixed the work. The report includes losses as well as wins.

## Weekly operating review

1. Live site access and new errors.
2. Search changes by fixed query and page group.
3. AI prompt trials due this week.
4. Factual errors and correction requests.
5. Pages that need new sources or review.
6. One useful new item moving toward release.
7. Good questions from real readers and buyers.

## Claims never allowed without direct evidence

- Guaranteed first-place rankings or AI answers.
- “Zero backlinks” based on incomplete indexes.
- A cause claim from a before and after chart alone.
- An “independent” rank from the company that controls the list.
- Client results without permission and clear math.
- A staffed local office that does not exist.
- Awards, reviews, degrees, prices, or ties that appear only in schema.