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<title>Bob Bodily — AEO &amp; SEO</title>
<link>https://bobbodily.com/</link>
<description>Evidence-led AEO and SEO strategy, research, tools, and implementation from Bob Bodily, PhD-trained researcher and technical practitioner in Utah.</description>
<language>en-us</language>
<lastBuildDate>Thu, 10 Sep 2026 00:00:00 GMT</lastBuildDate>
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<item><title>The AEO and SEO Dos and Don&apos;ts</title><link>https://bobbodily.com/guides/aeo-seo-dos-and-donts/</link><guid isPermaLink="true">https://bobbodily.com/guides/aeo-seo-dos-and-donts/</guid><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><description>An evidence-graded checklist for technical access, useful content, entities, structured data, measurement, promotion, and ethical AEO consulting.</description></item>
<item><title>AEO vs. SEO: What Actually Changes?</title><link>https://bobbodily.com/guides/aeo-vs-seo/</link><guid isPermaLink="true">https://bobbodily.com/guides/aeo-vs-seo/</guid><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><description>A practical model for answer engine optimization and search engine optimization: what they share, where they differ, and what to measure.</description></item>
<item><title>How to Write Answer-First Content Worth Citing</title><link>https://bobbodily.com/guides/answer-first-content/</link><guid isPermaLink="true">https://bobbodily.com/guides/answer-first-content/</guid><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><description>A writing and evidence workflow for direct answers, original information, primary citations, useful structure, transparent limits, and real reader value.</description></item>
<item><title>Entity Clarity and Structured Data for AEO</title><link>https://bobbodily.com/guides/entity-structured-data/</link><guid isPermaLink="true">https://bobbodily.com/guides/entity-structured-data/</guid><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><description>How to build a consistent public identity graph for people, organizations, articles, services, and evidence without using schema to overclaim authority.</description></item>
<item><title>How to Measure AI Visibility Without Fooling Yourself</title><link>https://bobbodily.com/guides/measuring-ai-visibility/</link><guid isPermaLink="true">https://bobbodily.com/guides/measuring-ai-visibility/</guid><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><description>A reproducible framework for measuring mentions, citations, correctness, referrals, volatility, and business impact across AI answer products.</description></item>
<item><title>The Technical AEO Audit: A Practical Protocol</title><link>https://bobbodily.com/guides/technical-aeo-audit/</link><guid isPermaLink="true">https://bobbodily.com/guides/technical-aeo-audit/</guid><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><description>A repeatable technical audit for crawler access, rendering, canonicals, structured data, performance, sitemaps, feeds, and AI discovery surfaces.</description></item>
<item><title>llms.txt Is an Index, Not an AEO Strategy</title><link>https://bobbodily.com/blog/llms-txt-is-an-index-not-a-strategy/</link><guid isPermaLink="true">https://bobbodily.com/blog/llms-txt-is-an-index-not-a-strategy/</guid><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><description>What llms.txt can usefully do, what it cannot prove, and why your HTML, evidence, crawlability, and public reputation still matter much more.</description></item>
<item><title>Search Bots, Training Bots, and User Fetchers Are Different</title><link>https://bobbodily.com/blog/search-bots-training-bots-user-fetch/</link><guid isPermaLink="true">https://bobbodily.com/blog/search-bots-training-bots-user-fetch/</guid><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><description>A practical robots policy should distinguish search discovery, model training, and user-requested fetching instead of treating every AI crawler as one thing.</description></item>
<item><title>Why AI Citations Vary From One Test to the Next</title><link>https://bobbodily.com/blog/why-ai-citations-vary/</link><guid isPermaLink="true">https://bobbodily.com/blog/why-ai-citations-vary/</guid><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><description>AI answers are variable across products, modes, dates, prompts, sessions, and locations, so one screenshot cannot establish a stable citation ranking.</description></item>
<item><title>TrainingPlan.dev: 884,799 Search Impressions in 239 Days</title><link>https://bobbodily.com/case-studies/trainingplan-dev/</link><guid isPermaLink="true">https://bobbodily.com/case-studies/trainingplan-dev/</guid><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><description>How a new domain earned 884,799 Google impressions and 9,061 clicks in 239 days without a deliberate link-building campaign.</description></item>
<item><title>The 15-Minute Bot Access Clinic</title><link>https://bobbodily.com/newsletter/bot-access-clinic/</link><guid isPermaLink="true">https://bobbodily.com/newsletter/bot-access-clinic/</guid><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><description>A compact production check for robots, status, initial HTML, canonicals, sitemaps, and firewall responses across legitimate crawler classes.</description></item>
<item><title>Freeze the AI Visibility Baseline Before Optimizing</title><link>https://bobbodily.com/newsletter/measurement-baseline/</link><guid isPermaLink="true">https://bobbodily.com/newsletter/measurement-baseline/</guid><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><description>A small prompt-panel protocol that records the starting distribution before content, technical, entity, and authority work begins.</description></item>
<item><title>The Citable Answer Starts With Evidence</title><link>https://bobbodily.com/newsletter/welcome/</link><guid isPermaLink="true">https://bobbodily.com/newsletter/welcome/</guid><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><description>Why this newsletter publishes the answer, sources, methods, and limits in public—and what one useful experiment per issue will look like.</description></item>
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