AEO + SEO · research + implementation
Be the answer worth citing.
I help organizations become easier to find, understand, trust, and cite in Google and AI answers—through technical access, evidence-led content, clear entities, and measurement that admits what it cannot prove.
- 884,799
- TrainingPlan.dev impressions through Sep. 4, 2026
- 9,061
- Search clicks in the reconciled first-party record
- No campaign
- No deliberate backlink outreach or paid-link program
- PhD
- Research training, with methods and limits made visible
Start useful
Everything important is public.
The guide is not hidden behind a form. Use the work, inspect the sources, adapt the templates, and subscribe only if the ongoing experiments are worth your inbox.
Foundation
AEO vs. SEO: what actually changes?
A precise model for discovery, retrieval, citation, and conversion—without inventing a new discipline for every acronym.
Read the guide →Flagship resource
The AEO and SEO dos and don’ts
A practical, evidence-graded standard for content, technical delivery, schema, measurement, and ethical promotion.
Use the checklist →Free tool
AI crawler policy builder
Create a readable robots policy that separates search, user-fetch, and model-training crawlers.
Build a policy →Free downloads
Use the working templates
Download the 90-day plan, audit sheet, AI prompt ledger, case-study evidence register, and entity fact register.
Get the resources →Flagship case study
A new domain, useful content, and a measurable search curve.
TrainingPlan.dev went from its first nonzero Search Console day on January 9 to 884,799 impressions and 9,061 clicks through September 4, 2026—without a deliberate link-building campaign.
This is strong first-party evidence, not a magic-formula claim. The public case study separates measured facts, dated implementation changes, plausible mechanisms, confounders, and what the data cannot establish.
The system
Four jobs. One coherent website.
01 · Access
Let legitimate bots in
Correct robots policy, static HTML, useful status codes, crawlable links, clean sitemaps, and WAF rules that distinguish verified bots from abusive traffic.
02 · Evidence
Publish something worth retrieving
Original results, precise definitions, cited claims, concrete examples, reusable tools, visible limitations, and pages that finish the reader’s job.
03 · Entity
Make the source unambiguous
Consistent identity, authorship, organizational relationships, corroborating profiles, accurate structured data, and a public correction trail.
04 · Measurement
Measure without theater
Search performance, citations, crawler delivery, qualified demand, and fixed-prompt tests—reported with dates, models, samples, and uncertainty.