Protocol 01 · planned
Public bot-access benchmark
Test a defined sample of AEO and SEO sites across documented search, user-fetch, and training crawler paths. Report status, robots, challenge behavior, static content, and sitemap health.
Open research program
Turn AEO claims into testable questions.
Methods, instruments, limitations, and negative results belong in public—not just the most marketable screenshot.
Priority studies
These protocols are being built in public. A study is not labeled complete until its sample, dates, method, evidence package, and limits are published.
Protocol 02 · baseline next
Fixed-prompt citation lab
Run a frozen question panel across named answer products, with repetitions, exact outputs, citations, correctness review, geography, and uncertainty.
Protocol 03 · planned
Utah answer landscape
Build the candidate universe independently of Bob, then examine how local high-intent questions are answered and which sources support the results.
Protocol 04 · ongoing
TrainingPlan.dev follow-up
Extend the fixed September 4 baseline with sanitized aggregates, link observations, index cohorts, AI citation trials, conversion evidence, and negative results.
Read the current case →Protocol 05 · planned
Page-feature citation study
Compare consenting page cohorts with visible methods, primary citations, direct answers, original statistics, and controlled information structures.
Protocol 06 · monitoring
llms.txt adoption
Measure requests and downstream citation outcomes descriptively. Correlation will not be reported as proof that the file caused visibility.
Research release standard
- Prestate the question, sample, measures, scoring, and exclusions.
- Archive dates, exact inputs, public sources, code, and permitted outputs.
- Separate descriptive observation from causal inference.
- Report missing, null, negative, and contradictory outcomes.
- Disclose ownership, commercial incentives, and reviewer conflicts.
- Version the release and correct material errors publicly.
See the complete site methodology and disclosures.