Bob Bodily’s AEO + SEO practice
Be the answer worth citing.
I help teams become easier to find, trust, and cite in Google and AI answers. The work joins sound tech, useful content, clear facts, and honest measurement.
- 884,799
- TrainingPlan.dev impressions through Sep. 4, 2026
- 9,061
- Search clicks in the reconciled first-party record
- No campaign
- No deliberate backlink outreach or paid-link program
- PhD
- Research training, with methods and limits made visible
Direct answer
What does Bob Bodily mean by AEO?
Answer engine optimization helps AI tools find, understand, and cite useful facts. It builds on strong SEO, clear writing, sound proof, and honest tests.
Start useful
Everything important is public.
Use the work. Check the sources. Copy the templates. Subscribe only if the tests help you.
Foundation
AEO vs. SEO: what actually changes?
A clear guide to being found, cited, and chosen in search and AI answers.
Read the guide →Flagship resource
The AEO and SEO dos and don’ts
A practical checklist for tech, content, schema, measurement, and honest promotion.
Use the checklist →Free tool
AI crawler policy builder
Create a readable robots policy that separates search, user-fetch, and model-training crawlers.
Build a policy →Free downloads
Use the working templates
Download the 90-day plan, audit sheet, prompt ledger, evidence register, and entity fact register.
Get the resources →Flagship case study
A new site with useful content and clear growth.
TrainingPlan.dev went from its first search impression on January 9 to 884,799 impressions and 9,061 clicks by September 4, 2026. There was no planned link campaign.
This is direct evidence from a site Bob owns. It is not proof of a magic formula. The case study shows the facts, changes, limits, and other possible causes.
The system
Four jobs. One useful website.
01 · Access
Let real bots in
Use clear robots rules, plain HTML, working links, clean sitemaps, and bot-aware security rules.
02 · Evidence
Publish work worth finding
Share original results, clear terms, cited claims, real examples, useful tools, and honest limits.
03 · Identity
Make the source clear
Keep names, authors, roles, public profiles, and structured data correct and in sync.
04 · Measurement
Measure what changed
Track search, citations, bot visits, leads, and fixed prompt tests. Record the date, model, sample, and limits.
Need senior help?
Use the library first. Bring me in for the hard part.
Choose a fixed review, a paid work session, an ongoing partnership, or a custom build.