Free field guides
AEO and SEO, without the folklore.
Practical guides that separate platform documentation, research, measured results, expert analysis, and hypotheses.
Primary documentation
The AEO and SEO Dos and Don'ts
An evidence-graded checklist for technical access, useful content, entities, structured data, measurement, promotion, and ethical AEO consulting.
Updated Sep 10, 2026 →Primary documentation
AEO vs. SEO: What Actually Changes?
A practical model for answer engine optimization and search engine optimization: what they share, where they differ, and what to measure.
Updated Sep 10, 2026 →Expert analysis
How to Write Answer-First Content Worth Citing
A writing and evidence workflow for direct answers, original information, primary citations, useful structure, transparent limits, and real reader value.
Updated Sep 10, 2026 →Primary documentation
Entity Clarity and Structured Data for AEO
How to build a consistent public identity graph for people, organizations, articles, services, and evidence without using schema to overclaim authority.
Updated Sep 10, 2026 →Expert analysis
How to Measure AI Visibility Without Fooling Yourself
A reproducible framework for measuring mentions, citations, correctness, referrals, volatility, and business impact across AI answer products.
Updated Sep 10, 2026 →Primary documentation
The Technical AEO Audit: A Practical Protocol
A repeatable technical audit for crawler access, rendering, canonicals, structured data, performance, sitemaps, feeds, and AI discovery surfaces.
Updated Sep 10, 2026 →