Free field guides
Choose the AEO guide for your task.
Each guide separates documented facts, measured results, and ideas that still need testing.
Best place to start
AEO vs. SEO: What Actually Changes?
A clear guide to AEO and SEO, including what they share, how they differ, and what to measure.
Understand AEO
Learn how search and answer systems overlap.
Write clear answers
Make facts and useful answers easy to check.
Expert analysis
How to Write Answer-First Content Worth Citing
A simple way to write direct answers with original facts, strong sources, useful sections, clear limits, and real value.
Download the answer-first brief →Primary documentation
Clear Site Facts and Structured Data for AEO
How to keep public facts about people, groups, articles, and services in sync without using schema to make false claims.
Copy the entity fact sheet →Measure results
Run repeatable tests and keep weak results.
Audit the site