Research and field notes
Short notes on claims worth testing.
Use these dated notes to make clearer crawler choices, run better tests, and avoid easy AEO myths.
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A practical first note
Featured · Sep 10, 2026
Search Bots, Training Bots, and User Fetchers Are Different
Robots rules should treat search bots, training bots, and bots that fetch pages for users as different groups.
More field notes
Keep testing the assumptions
Sep 10, 2026
llms.txt Is an Index, Not an AEO Strategy
What llms.txt can do, what it cannot prove, and why your pages, bot access, proof, and public trust matter more.
Read this field note →Sep 10, 2026
Why AI Citations Vary From One Test to the Next
AI answers change across tools, modes, dates, prompts, sessions, and places. One image cannot prove a stable citation rank.
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