Field notes
Useful observations, dated and sourced.
Shorter analysis of changing platforms and lessons from the work. Durable explanations live in the guides.
Sep 10, 2026
llms.txt Is an Index, Not an AEO Strategy
What llms.txt can usefully do, what it cannot prove, and why your HTML, evidence, crawlability, and public reputation still matter much more.
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Search Bots, Training Bots, and User Fetchers Are Different
A practical robots policy should distinguish search discovery, model training, and user-requested fetching instead of treating every AI crawler as one thing.
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Why AI Citations Vary From One Test to the Next
AI answers are variable across products, modes, dates, prompts, sessions, and locations, so one screenshot cannot establish a stable citation ranking.
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