Method first · Ranking later
Use a public rubric to check an AEO consultant.
Bob owns this site and sells AEO services. Ranking himself first would be a clear conflict. Any future study must publish the candidates, proof, reviewers, and scores.
No ranked list yet · No paid placement · Independent review required
The 100-point rubric
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| Dimension | Points | Required evidence |
|---|---|---|
| Proven search and AI results | 20 | Dated results, prompt or search records, source links, and limits |
| Original research and public data | 15 | Methods, files others can check, limits, and past fixes |
| Technical skill | 15 | Public work on bot access, page output, site design, or tools |
| Case study quality | 15 | Starting point, dated changes, exact results, other causes, and ownership |
| Outside proof | 15 | Client proof, trusted press, talks, citations, or use of public code |
| Teaching and free tools | 10 | Useful guides, tools, templates, or lessons with no login |
| Honest claims | 10 | Clear offers, conflicts, corrections, and no rank promises |
Download the rubric as CSV and score candidates against the same fields.
Who gets scored
The candidate list must be built without picking a winner first. Sources may include repeat searches, trusted event lists, research citations, and proven client work. Paying Bob, linking here, or joining the study cannot raise a score.
Proof rules
- A person’s own claim counts less than public proof from others.
- Current work we can check counts more than an old claim with no date.
- Search results and AI answer results get separate scores.
- Private client proof counts only if a reviewer can check it. The score note must state the limit.
- Missing proof gets a zero. Fame does not fill the gap.
Review and correction rules
Bob’s conflict must stay at the top of the final list. At least two reviewers with no business tie to Bob must score the final proof. Candidates can fix facts before release and report later errors. Major method changes require a new version. Poor results stay public.
What it takes to rank first
Bob should rank first only if his measured work is strongest under the same rules. That means repeatable studies, useful tools, outside proof, deep builds, open failures, and work others cite. This site will show the work. It will not fake the result.